The benefits of Video Content Marketing
A chance to connect with your audience more effectively
Video content marketing is becoming increasingly more popular as businesses recognize the importance of using visual content to reach their target audience. Not only is video content visually appealing, but it’s also a great way to engage with customers and create a connection with them. In this blog post, we’ll discuss the reasons for the success of video content marketing and the importance of accurately reflecting the personality of your brand.
It is safe to say that with the rise of social media, people are consuming more video content than ever before. In fact, according to HubSpot, 78% of people watch videos online every week, and 55% of people watch videos online every day! This trend is only going to continue to grow, which is why it’s so important for businesses to start using video content marketing to reach their target audience.
There are many benefits of video content marketing, but one of the most important is that it allows you to connect with your audience on a personal level. For example If you decide to have a person represent your brand and people watch your video, they can see your face and hear your voice, which makes them feel like they know you. This is a great way to build trust with your audience and establish yourself as an expert in your industry.
Moreover using video rather than photos as a means of marketing your service or product will give you the chance to make use of the power of the viewers brains more effectively. This is largely due to the brain’s “mirror neurons” which are known to “fire similarly to how your brain would react if you were in the same situation as the person you’re watching”. In addition video content allows an interplay of sound and image which is proven to be more effective than “standing by themselves”. This is not only because images deepen our emotional response to music but also because music can heighten our emotional reaction to images and intensify our understanding of visuals.
Another benefit of video content marketing is that it’s highly shareable. People are more likely to share a video than any other type of content, which means you have the potential to reach a much wider audience than you would with other marketing methods.
If you’re not already using video content marketing to promote your business, now is the time to start. It’s an essential part of any comprehensive marketing strategy, and it can help you reach your target audience in a more personal and effective way. Contact MandaProductions today to schedule a call and request a free quote for your next project